Vocab vidéo 05: Loi 2 – Affaires judiciaires

Vidéo Youtube

This is the second in our 3-part Video Vocab series on the law. Today we focus on the vocabulary used to describe the actions and people involved in a court case.

Vocabulaire clé:
Court case, procès, judge, jury, witness, défendeur, innocent, guilty, plea, testify, deliberate, verdict, convict, sentence, fine & prison sentence.

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Vocab vidéo 04: Loi 1 – Vocabulaire anglais juridique de base

Vidéo Youtube

Dans cet épisode de Video Vocab, nous allons examiner le vocabulaire de base lié à la loi. Ceci est le premier d'une série en trois parties: partie 1 couvre les termes juridiques de base, partie 2 examinera des mots liés à une affaire judiciaire et une partie 3 se penchera sur le vocabulaire lié au droit commercial.

Vocabulaire clé:
1. Loi (civil, criminel, Contrat, propriété, confiance, délit, constitutionnel, administratif & international)
2. Avocat (AmE = avocat, BrE = Solicitor)
3. La défense
4. Poursuite
5. Cas

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Actualité économique 09 (M4a amélioré) – Reebok lance une campagne publicitaire

This is an enhanced version of the first intermediate Business English News podcast on Reebok’s new marketing campaign. Now you can view pictures and text related to the article on your computer or video iPod (you should also be able to see the images on most video MP3 players and phones).

To download a set of study notes for this podcast ‘right-clickon this link, select save target and then choose which folder on your computer to save the file to.

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Actualité économique 09 – Reebok lance une campagne publicitaire

Today we’re introducing our first Business English News podcast for intermediate listeners. This will now be a regular show with new episodes each month. Most of the time, we’ll cover a similar topic to the current Advanced Business News podcast but the articles and vocabulary will be simplified to make them more suitable for intermediate learners.

The topic today is marketing and, in particular, Reebok’s new advertising campaign and slogan.

Vocabulaire clé:
1. to launchto release a new product
2. Ad campaigna campaign is an organized series of activities and Ad is short for advertising.
3. to motivateto get people interested in something
4. take a swipe at somethingtake a hit at something or to make fun of something.
5. slogana short memorable phrase used to promote a product.
6. strategya plan or approach intended to achieve a major aim or goal.
7. competeto try and win a game or to gain an advantage over somebody.
8. competitorsother companies that Reebok is competing against.
9. purportedlyto claim to do or say something.
10. ties to something – Connexions.
11. celebrity endorsera famous person who publicly promotes a product.

This weekend we will also release an enhanced MP4 version of this podcast with text and pictures.

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Actualité économique 08 – Les célébrités perdent leur attrait marketing

Today we have a Business English News story on a recent study by several universities that looks into the ”˜selling poweror influenceof celebrities. Celebrity is another word for famous person, such as a movie or sports star.

The vocabulary we discuss in this podcast expands on the marketing terms we covered in Vocab vidéo 04.

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