Aujourd'hui, were talking about Apple’s new mobile phone: the iPhone. Actually it’s a combination of phone, iPod and internet browser all rolled into one gadget. We’ll be looking at the hype – or massive publicity – surrounding the launch of the iPhone and taking a closer look at the marketing vocabulary we use to describe product launches and the retail market.
Today we have a Business English News story on a company that’s been in the news quite a bit recently – YouTube. En particulier, we refresh and discuss some of the key vocabulary we covered in our Video Vocab series on the law and legal vocabulary:
Il s'agit d'une version améliorée du premier podcast intermédiaire Business English News sur la nouvelle campagne marketing de Reebok.. Vous pouvez désormais afficher des images et du texte liés à l'article sur votre ordinateur ou votre iPod vidéo. (vous devriez également pouvoir voir les images sur la plupart des lecteurs vidéo MP3 et des téléphones).
Pour télécharger un ensemble de notes d'étude pour ce podcast, faites un clic droit’ sur ce lien, sélectionnez la cible de sauvegarde, puis choisissez le dossier de votre ordinateur dans lequel enregistrer le fichier.
Today we’re introducing our first Business English News podcast for intermediate listeners. This will now be a regular show with new episodes each month. Most of the time, we’ll cover a similar topic to the current Advanced Business News podcast but the articles and vocabulary will be simplified to make them more suitable for intermediate learners.
The topic today is marketing and, en particulier, Reebok’s new advertising campaign and slogan.
Vocabulaire clé: 1. to launch – to release a new product 2. Ad campaign – a campaign is an organized series of activities and Ad is short for advertising. 3. to motivate – to get people interested in something 4. take a swipe at something – take a hit at something or to make fun of something. 5. slogan – a short memorable phrase used to promote a product. 6. strategy – a plan or approach intended to achieve a major aim or goal. 7. compete – to try and win a game or to gain an advantage over somebody. 8. competitors – other companies that Reebok is competing against. 9. purportedly – to claim to do or say something. 10. ties to something – Connexions. 11. celebrity endorser – a famous person who publicly promotes a product.
Today we have a Business English News story on a recent study by several universities that looks into the ”˜selling power’ or influence – of celebrities. Celebrity is another word for famous person, such as a movie or sports star.
The vocabulary we discuss in this podcast expands on the marketing terms we covered inVocab vidéo 04.
