En esto Business English vocabulary lesson, we’re going to look at the marketing mix, which is made up of the four Ps of marketing: product, price, place and promotion. We’ll look at the idea of placement, which is all about a product’s market coverage and how it gets to market through logistics and a company’s distribution channels. The final P is promotion, or advertising, which may involve public relations and marketing campaigns, including in-store promotions.
En esto Business English vocabulary lesson, we’re going to look at the marketing mix, which is made up of the four Ps of marketing: product, price, place and promotion. First we’ll cover ideas related to the product, which includes differentiation and positioning. A company’s products must also reflect its branding. The second P is price, and we’ll look at ideas such as penetration pricing and loss leaders, as well as price points.
Las empresas usan SEO, o optimización de motores de búsqueda, para mejorar la posición SERP de una página web. Esto implica actividades como la construcción de enlaces, así como la optimización en la página, en el que los anunciantes usan palabras clave para atraer motores de búsqueda. Los enfoques aceptados para SEO se conocen como White Hat SEO y los intentos de engañar a los motores de búsqueda se llaman Black Hat SEO.
En esto Vocabulario en vídeo lección, nos fijamos en el vocabulario en inglés relacionado con el marketing en Internet.
Uno de los enfoques más comunes para el marketing en Internet es PPC, o publicidad de pago por clic, con anuncios que se muestran en sitios web organizados en redes de contenido. Los anuncios son vendidos por CPC, o costo por clic, a los anunciantes, quienes esperan un CTR alto, o tasa de clics. Los anuncios están vinculados a páginas de destino., destinado a alentar a los visitantes a realizar una conversión. Para medir la efectividad, los anunciantes usan software de análisis para determinar el CPA, o costo por adquisición.
If you’ve ever worked or attended a trade show, you know that there are a lot of people and companies competing for attention. And you can stand there all day having casual conversations with people but never make a solid business connection, let alone sign a deal.
That’s why first you have to separate the good prospects from the bad. Then you have to make a connection with the good prospects and find out what they need. If you can manage that, then you’re on your way to closing a deal. And this is what we’ll be looking at today.
Closing a deal at a trade show requires a few essential steps. You need to show a customer that you are listening to them, build trust, and offer good solutions. Then you will be in a good position to ask the person to buy. These are all ideas that we’ll hear in today’s dialog.
We are going to rejoin Jenny, who works for a packing company called D-Pack. She is talking with Andrew, whose company is looking for a redesign of their packaging. Jenny has assessed Andrew’s needs and now wants to make a deal.
Preguntas de escucha
1. What concerns does Andrew have? 2. What solution does Jenny offer? 3. What is Andrew’s final decision?
