Hello and welcome back to Business English Pod for today’s lesson on Colocaciones inglesas relacionado con las ventas.
Sales is at the heart of any business. Without the hard work of salespeople who move prospects down the funnel, turning interest into sales, no business would even exist. But the game of sales is constantly changing. Good salespeople, and good companies, learn to adapt to changes in the marketplace, in consumer preferences, and in the competition.
En esta lección, we’ll listen in on a sales team meeting in a pharmaceutical company. The team is discussing past performance and future strategy. Durante su discusión, they use many expressions that we call “collocations.” A collocation is just a natural combination of words that native speakers learn as one expression. Por ejemplo, the first collocation you’ll hear is “sales volume,” which refers to the number of units sold in a given period of time.
Los hablantes nativos de inglés usan colocaciones como esta automáticamente. And people in a certain field of work share an understanding of these special expressions specific to their area. By studying these collocations in different fields, mejorarás tu vocabulario y sonarás más fluido. Mientras escuchas el diálogo, intenta elegir algunos de estos Colocaciones inglesas y los discutiremos más adelante en el informe.
En el diálogo, we’ll hear Fran, Gus, y Nick. Fran is the sales manager, and she’s just finished talking about the past year’s sales results. Now she wants to talk about reasons for their disappointing results and strategies for improving them. The three colleagues use many ventas ingles collocations and vocabulary specific to the pharmaceutical industry.
Preguntas de escucha
1. What is the group hoping to increase or improve by discussing sales performance and strategy?
2. What does Fran believe is the reason for a reasonably good third quarter?
3. What have better sales analytics helped the company understand?
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