Pod de inglés de negocios / Ventas / Página 4

BEP 325 – Desarrollo de negocios 1: Redes con clientes

Inglés de negocios, Ventas, Socializar /

Inglés para ventas - BEP 325 Desarrollo de negocios 1

Bienvenido de nuevo a Pod de inglés de negocios para la lección de hoy sobre how to talk with customers in English. Potential customers, es decir.

If you work in sales or business development, a big part of your job is meeting new people in search of new customers. That might include cold-calling, where you phone someone at work or drop by their office. But often this kind of networking takes place at events, like conferences, forums, and pretty much anywhere else you have a lot of people in one place.

At these events, you don’t usually begin a conversation talking about business. En lugar, you talk about the weather, or sports, or other non-work topics. This is where socializar en inglés and doing business in English are closely connected. You’ve got to break the ice socially before you introduce your company, the work that you do, and other clients. And then you’ve got to lead into talking about the customer’s needs and asking to follow up at a later time. The trick is doing this naturally.

En el diálogo de hoy, escucharemos a Nick, que trabaja en desarrollo empresarial para una empresa de consultoría de recursos humanos. Nick is at a dinner event during a big HR conference. He is seated at a table with Andria. Nick clearly demonstrates how an English sales conversation works, as he identifies Andria as a potential customer.

Preguntas de escucha

1. How does Nick introduce his company?
2. What do Nick’s company and Andria’s company have in common?
3. What does Nick ask to identify a gap in Andria’s HR strategy?

Premium Members: PDF Transcript | Quizzes | PhraseCast | Lesson Module

Download: Podcast MP3

BEP 299 – Inglés de ventas 6: Seguimiento Postventa

Inglés de negocios, Ventas /

BEP 299 - Inglés para el proceso de ventas 6: Seguimiento posventa

Bienvenido de nuevo a Business English Pod para la lección de hoy sobre el seguimiento de un cliente después de una venta en ingles.

En venta, tu trabajo no termina cuando el cliente acepta comprar lo que vendes. Los buenos vendedores comprenden la importancia del seguimiento, de asegurarse de que el cliente esté satisfecho, y de ayudarlos a comprender su nuevo producto o servicio. Después de todo, los clientes felices siguen siendo clientes, y vender más a los clientes existentes es más fácil que encontrar nuevos..

¿Cómo se asegura exactamente de que los clientes estén satisfechos?? Por una cosa, es posible que deba asegurarles que lo que les ha vendido es la solución adecuada. Pueden preocuparse por la calidad o la fiabilidad, y es su trabajo decirles claramente que no tienen nada de qué preocuparse.

Pero a veces un cliente tiene un problema con su producto., un problema que necesitas resolver. En este caso, es importante afirmar con seguridad que tendrán una solución rápida. Además de este tipo de preocupaciones, es muy útil si puede mostrarle al cliente cómo funciona su producto usando un lenguaje claro. También puede proporcionar consejos adicionales que mejoren su experiencia con el producto.. Y finalmente, a menudo discutimos cosas que el cliente no debe hacer cuando usa el producto.

En el diálogo de hoy, escucharemos una conversación de seguimiento posventa entre Aaron, Eva, y Dave. Eva es la directora de un hotel con una nueva cafetería., bar, y restaurante. Aaron acaba de venderles neveras refrigeradas para la cafetería y el bar.. Y Dave es un contratista que trabaja en las renovaciones del hotel.. Aaron está hablando con Eva y Dave para asegurarse de que todo salió bien con la instalación de los refrigeradores..

Preguntas de escucha

1. What does Aaron promise when Dave points out that there is a “kick plate” missing?
2. ¿Qué consejo especial comparte Aaron sobre la limpieza de las vitrinas??
3. ¿Qué expresión usa Aaron para advertir a Eva que no debe abrir demasiado la puerta de vidrio??

Premium Members: PDF Transcript | Quizzes | PhraseCast | Lesson Module

Download: Podcast MP3

BEP 298 – Inglés de ventas 5: Lidiando con los reveses

Inglés de negocios, Ventas /

Pod de inglés de negocios 298 - English for Sales Lesson 5: Lidiando con los reveses

Welcome back to Business English Pod for today’s lesson on dealing with setbacks near the end of the sales process.

Working in sales can be really tough. Sometimes you put a lot of hard work into the process but still things don’t work out the way you want. You might understand your customer’s needs and propose a great solution. But still, some customers might not see the value of what you’re offering.

En algunos casos, that means they decide not to buy what you’re selling. En otros, it means they don’t completely accept your price or terms. Cualquiera que sea el caso, you’ll need to be prepared to deal with these kinds of setbacks. Después de todo, a good salesperson is not just a good talker, they can adapt and face challenges with confidence.

One part of dealing with setbacks is responding to the bad news with understanding and a positive attitude. Tell the customer you understand their concerns and let them know you’re still interested in doing business in the future. And you should be careful not to use language that shows disappointment or frustration.

If you have to negotiate on the price or terms, you need to proceed carefully. Sometimes you might agree with hesitation, making sure to tell the customer why something might be difficult. And sometimes you’ll need to stay firm, while remaining polite and friendly. It’s also a good idea to know the language we use to offer something, such as little extras that will make the customer happy. Y finalmente, at this point in the sales process, you will often have to discuss or make suggestions about the schedule and timelines.

En el diálogo de hoy, we’ll rejoin Aaron, who works in sales for a commercial refrigeration company. Aaron has been trying to sell cooling systems to a hotel undergoing remodeling. He has offered some great solutions and overcome some obstacles, and now he’s about to hear the customer’s decision. Aaron is talking on the phone with Eva, the hotel manager.

Preguntas de escucha

1. How does Aaron respond when he first hears Eva’s decision?
2. What does Aaron emphasize about the deli cases in response to Eva’s concerns about the price?
3. What extra does Aaron offer to Eva to help push her to accept the price?

Premium Members: PDF Transcript | Quizzes | PhraseCast | Lesson Module

Download: Podcast MP3

BEP 288 – Inglés de ventas 4: Lidiar con las dudas

Avanzado, Inglés de negocios, Ventas /

BEP 288 - Proceso de ventas 4: Overcoming Doubts

Welcome back to Business English Pod for today’s lesson on dealing with a customer’s doubts about a proposed solution during the sales process.

Customers rarely agree to buy after an initial pitch. Sales typically involves a lot more work than just the initial approach. You need to get to know the customer, understand their needs and offer them good solutions. And somewhere along the way, you’ll have to deal with their questions and doubts. Después de todo, people want to be sure they’re making the right choice, and that they’re spending their money wisely. And even when you’ve shown them all the right reasons to buy from you, they might still be on the fence. So what can you do?

Bien, there are a few useful techniques that can help you deal with a customer’s doubts. We can ask about reasons, and propose solutions. We can also relieve their fears and anticipate their concerns. Y finalmente, we can show them why the other alternatives are not good choices. En la lección de hoy, we’ll learn how to use these techniques.

En el diálogo, we’ll rejoin Aaron, a salesman at a commercial refrigeration company. He’s been talking with a hotel about providing cooling systems for their restaurant and bar. Aaron has taken the time to get to know his customer, and he’s submitted a proposal that he thinks matches their needs. But now the customer has some doubts. Besides Aaron, you’ll hear Eva, the hotel manager, and William, the contractor who’s renovating the hotel.

Preguntas de escucha

1. What is Aaron’s solution to Eva’s first concern?
2. What other concern of Eva’s is Aaron able to guess?
3. Why does Aaron think that not choosing his solution for the freezer is a bad idea?

Premium Members: Study Notes | Quizzes | PhraseCast | Lesson Module

Download: Podcast MP3

BEP 287 – Inglés de ventas 3: Adaptar una solución a las necesidades

Avanzado, Inglés de negocios, Ventas /

BEP287-Lesson-Module-Sales-Process-3-Matching-Solutions-Needs

Welcome back to Business English Pod for today’s lesson on matching solutions to customers’ needs during the sales process.

Have you ever been frustrated by a salesperson who tried to sell you something you didn’t need? Sí, we all have! And so if you’re the one doing the selling, remember that a one-size-fits-all approach isn’t likely to work. En lugar, you need to build a relationship and learn about your customer’s needs. Only then can you provide the right solution.

In our last two lessons on the sales process, we looked at how to make your initial approach y understand the customer’s needs. Entonces en esta lección, we’ll look at the next step in the process: matching a solution to those needs.

There are several techniques we can use to offer a solution to a customer. We can warn them against doing things a certain way. Es decir, we can advise them against solutions that don’t match their needs. We can also emphasize cost benefits or quality, and ask hypothetical questions in order to persuade them. Y finalmente, once we’ve used these techniques, we can finish by summarizing agreement.

En el diálogo de hoy, we’ll rejoin Aaron, a salesperson with a commercial refrigeration company. He has been talking to customers at a new hotel who need equipment for their bar and restaurant. Aaron has visited the hotel to meet them and talk about their needs. Now Aaron is putting together a proposal, and he calls the hotel manager, Eva, to talk about some of his proposed solutions.

Preguntas de escucha

1. What does Aaron advise Eva against doing at the beginning of their conversation?
2. What point does Aaron emphasize when he recommends the Coil-Pro unit?
3. Al final de la conversación, how does Aaron introduce his summary of their discussion?

Premium Members: Study Notes | Quizzes | PhraseCast | Lesson Module

Download: Podcast MP3