Este es el segundo de nuestra lección de podcast de inglés comercial de tres partes sobre una habilidad útil de teléfono y ventas.: llamadas en frío.

Siempre puede ser más persuasivo haciendo preguntas bien pensadas y escuchando realmente las respuestas.. Este principio es cierto ya sea que venda un producto o una idea.. Entonces, en la segunda parte, veremos algunas habilidades de venta clave.: strategically clarifying and summarizing your prospect’s concerns and incorporating them into your pitch to make it more persuasive.

Where we left off last time, Steve had just introduced his company’s services and asked Linda a needs analysis question. Now lets listen as he clarifies her needs and makes his pitch.

Preguntas de escucha

1. What’s the main issue or problem that Linda sees with her current system?
2. What does Steve mean by a “one-stop” service?
3. What does Linda suggest instead of meeting with Steve?

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Today’s lesson is the first in a three-part Business English Pod series on cold calling, the skill of making unsolicited telephone sales calls. Unsolicited means “not asked for.” So cold calling is the skill of making a sales call to someone who is not expecting you.

Cold calling skills are very useful in many parts of business life. To cold call successfully, you need to be persuasive. And persuasion is fundamental to business success, whether you are trying to convince a customer to buy something or your boss or colleagues to accept your point of view.

In today’s listening you’ll here two examples, one bad one good. We’ll listen to the bad one first. Josh Knight of Nexus Communications International is cold calling Linda Darling, who works for the law firm Drucker and Smythe. So Linda is Josh’s prospect, or potential customer.

Preguntas de escucha

1. Identify four things that Josh does wrong.
2. What is Josh selling?

PDF Transcript

Download: Podcast MP3