In this Business English Podcast lesson, we’re going to look at the “classic sales” approach to selling products and services using the FAB technique. FAB stands for features, attributes and benefits and is a commonly used approach for presenting and selling products such as clothes (apparel) and household items. Continue reading →
In this episode we’re going to look at useful language for handling the practical details of a business visit, such as airport pickup and restaurant or hotel booking. And we’ll also practice ways to create and maintain goodwill by demonstrating flexibility and responding politely on the phone. Continue reading →
Booking tickets on the phone is a basic part of business travel. In this intermediate Business English Podcast, we will practice useful phrases and language for making airplane arrangements on the telephone. Continue reading →
In many countries and cultures around the world, informal occasions – such as a friendly meal or a game of a golf â€“ are more important to the sales process than a formal presentation in the boardroom. And so in this episode, we’ll be studying language for presenting our products in such casual situations (often called “soft selling”). In particular, weâ€™ll see how you can sell your products in relation to your customers’ needs with a few soft-sell techniques.
Matt and Paula are interested in groundwater because this seems to be a problem in Stanley and Billâ€™s tunnel and because their device, the Vision Wireless Sensor, is excellent at detecting groundwater.
Traditional surveying methods require a lot of cables, which get in the way; Matt and Paulaâ€™s device is wireless. Also, traditional methods usually require the use of high explosives (such as dynamite) and a large piece of a equipment, called a seismograph; Matt and Paulaâ€™s device is easy to use. Finally, the survey using Matt and Paulaâ€™s equipment can be conducted quite quickly, as opposed to older methods which take a long time and disrupt construction work.