In many countries and cultures around the world, informal occasions – such as a friendly meal or a game of a golf â€“ are more important to the sales process than a formal presentation in the boardroom. And so in this episode, we’ll be studying language for presenting our products in such casual situations (often called “soft selling”). In particular, weâ€™ll see how you can sell your products in relation to your customers’ needs with a few soft-sell techniques.
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Phrases & Practice
Yes. The tunnel had been filled with groundwater, but the water got pumped out the day before Matt and Paulaâ€™s visit.
Matt and Paula are interested in groundwater because this seems to be a problem in Stanley and Billâ€™s tunnel and because their device, the Vision Wireless Sensor, is excellent at detecting groundwater.
Traditional surveying methods require a lot of cables, which get in the way; Matt and Paulaâ€™s device is wireless. Also, traditional methods usually require the use of high explosives (such as dynamite) and a large piece of a equipment, called a seismograph; Matt and Paulaâ€™s device is easy to use. Finally, the survey using Matt and Paulaâ€™s equipment can be conducted quite quickly, as opposed to older methods which take a long time and disrupt construction work.