BEP 85 INT (Transcript & Exercises) – Sales: Informal Product Presentation

In many countries and cultures around the world, informal occasions – such as a friendly meal or a game of a golf – are more important to the sales process than a formal presentation in the boardroom. And so in this episode, we’ll be studying language for presenting our products in such casual situations (often called “soft selling”). In particular, we’ll see how you can sell your products in relation to your customers’ needs with a few soft-sell techniques.

Premium Members (Sign up): Online activities (Members / Free Trial)

Study Notes

Phrases & Practice

BEP 85 INT – Informal Presentation – Listening Quiz

BEP 85 INT – Informal Presentation – Gap-fill Exercise

BEP 85 INT – Informal Presentation – Dialog & Vocabulary

BEP 85 INT – Informal Presentation – Turning Questions Around

BEP 85 INT – Informal Presentation – Raising Points of Interest

BEP 85 INT – Informal Presentation – Talking About Benefits

BEP 85 INT – Informal Presentation – Making Comparisons

BEP 85 INT – Informal Presentation – Vocabulary Review

BEP 85 INT – Informal Presentation – Flashcards

Listening Questions:

1) Were Matt and Paula able to go to the tunnel face, that is, the end of the tunnel?

2) What is the main point of interest that Matt and Paula pursue in the discussion?

3) What are the advantages that Matt and Paula’s device have over traditional surveying methods?

2 thoughts on “BEP 85 INT (Transcript & Exercises) – Sales: Informal Product Presentation

  1. Chris Moran

    I found your site on technorati and read a few of your other posts. Keep up the good work. I just added your RSS feed to my Google News Reader. Looking forward to reading more from you.

    Chris Moran

  2. Pingback: Business English Pod :: The Business English Podcast for Workplace English Training » BEP 85 INT - Sales: Informal Product Presentation

Leave a Reply