BEP 92 INT: Sales – Presenting your Products (FAB)

In this Business English Podcast lesson, we’re going to look at the “classic sales” approach to selling products and services using the FAB technique. FAB stands for features, attributes and benefits and is a commonly used approach for presenting and selling products such as clothes (apparel) and household items.

The FAB presentation technique is especially useful for people working in the apparel, manufacturing and retail trades – anyone who has to present products to potential customers. In the lesson, we’ll look at how this approach can be applied in the merchandizing business. Merchandizing is the trade name for businesses involved in the design and manufacture of clothing and household items.

Listening Questions
1) What is the key feature of Viva’s fall colors this year? Can you name some of the colors?

2) Why is the Viva Professional line more expensive?

3) As described in the dialog, what are the main benefits of Viva’s clothing line?

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MP3 free download business English podcast lessons - workplace English training dialogs, examples phrases, explanations and ESL speaking practice Podcast Sales – FAB Product Presentation – Listening Quiz
  Sales – FAB Product Presentation – Gap-fill Exercise
MP3 business English review podcast - practice dialog, useful phrases and ESL speaking practice Phrase-Cast Sales – FAB Product Presentation – Dialog & Vocabulary
  Sales – FAB Product Presentation – Introducing the Product
PDF Lesson transcripts, dialogs, useful language, example phrases, and ESL language practice exercises Study Notes Sales – FAB Product Presentation – Describing Colors
  Sales – FAB Product Presentation – Describing Advantages
MP3 business English review podcast - practice dialog, useful phrases and ESL speaking practice Teachers/Groups Sales – FAB Product Presentation – Explaining Benefits
Email for info Sales – FAB Product Presentation – Vocabulary Review
    Sales – FAB Product Presentation – Flashcards

3 thoughts on “BEP 92 INT: Sales – Presenting your Products (FAB)

  1. Pingback: BEP 92 INT - Sales: FAB Presentations

  2. Pingback: Business English Pod :: The Business English Podcast for Workplace English Training » BEP 92 INT - Sales: Features, Advantages, Benefits (or FAB Presentation)

  3. Pilar

    I can´t believe how useful is this type of learning!
    Not only the podcast but the activities are so well-done
    Thanks you for improving my english

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