In this Business English Pod episode, we’ll be completing our discussion of charts and graphs by studying language for making predictions and for supporting your predictions with analysis. We’ll also look at a couple of advanced ways to rhetorically emphasize a point. Rhetorical means using words effectively to get your message across.
Today’s listening continues Pat’s presentation of the market trends for Ambient and its competitors. This time Pat is coming to the “real story” – the main point – of his presentation. As you listen, see if you can catch what it is. Continue reading →
In this episode from our e-Book on the language of presenting in English (free for Premium Members), we’ll look at how to describe the trends show by a chart or graph.
A trend is the general direction or tendency of a metric or measurement – upward, downward, flat, fluctuating, peaking, bottoming out, and so on. So, you’ll be learning how to use these and many more terms for describing your charts and graphs in fluent, vivid sentences so that you can present your data with maximum impact.
In this Business English Podcast lesson, we’re going to look at the “classic sales” approach to selling products and services using the FAB technique. FAB stands for features, attributes and benefits and is a commonly used approach for presenting and selling products such as clothes (apparel) and household items. Continue reading →
In many countries and cultures around the world, informal occasions – such as a friendly meal or a game of a golf â€“ are more important to the sales process than a formal presentation in the boardroom. And so in this episode, we’ll be studying language for presenting our products in such casual situations (often called “soft selling”). In particular, weâ€™ll see how you can sell your products in relation to your customers’ needs with a few soft-sell techniques.
Matt and Paula are interested in groundwater because this seems to be a problem in Stanley and Billâ€™s tunnel and because their device, the Vision Wireless Sensor, is excellent at detecting groundwater.
Traditional surveying methods require a lot of cables, which get in the way; Matt and Paulaâ€™s device is wireless. Also, traditional methods usually require the use of high explosives (such as dynamite) and a large piece of a equipment, called a seismograph; Matt and Paulaâ€™s device is easy to use. Finally, the survey using Matt and Paulaâ€™s equipment can be conducted quite quickly, as opposed to older methods which take a long time and disrupt construction work.
In this episode from Presenting for Success weâ€™ll be studying how to speak naturally and how to emphasize, or highlight, key language and ideas. In addition, weâ€™ll be looking at a few expressions and phrases you can use to add extra emphasis to your presentation.