In the first two shows (BEP 59 & BEP 60) of this Business English Pod series on persuasion, we saw how getting your audienceâ€™s attention and demonstrating a clear need were essential to the persuasive process. We learned that in the indirect method of persuasion you should demonstrate the problem before you offer a solution.
After you have established the need, you then describe the future benefits if your proposal is accepted. This is the visualization step: Talk about how accepting your proposal will have positive future outcomes or maybe how not accepting it will have negative outcomes. Finally, you need to make a concrete, specific call to action â€“ what the audience can do right now to implement your proposal.
Listening Quiz: BEP 62 ADV – Persuasion 3
Steve says Swift can get its investment back in under three years.
Nick anticipates that Swift can make at least an extra $200,000 per year after the air conditioning system and insulation have been paid for in the first three years.
Nick asks his managers to â€œauthorize the purchasing department to request bids for the system.â€