BEP Business News 02 (Transcript) – Cultural Awareness

Today, more than ever business success requires intercultural awareness and effective cross cultural communication skills.Working, meeting, dealing, entertaining, negotiating and corresponding with colleagues or clients from different cultures can be full of obstacles. One wrong move or basic misunderstanding could ruin or delay months of work.Understanding and appreciating intercultural differences promotes clearer communication, breaks down barriers, builds trust, strengthens relationships, opens business opportunities.Follow this link for great tips on business etiquette, customs and protocol for doing business worldwide: www.executiveplanet.comTranscript & Study Notes.