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Listening Quiz: BEP 60 ADV – Persuasion 2: Establishing the Need

1) What’s the highest temperature in the welding room?

On six days last summer, it hit 41°C.

2) What does Steve present first – the problem or the solution?

Following an indirect approach, Steve first presents the problem then the solution. By first making a convincing statement of an urgent need, Steve is preparing his audience to accept his solution.

3) What kind of strategies does Steve use to paint a vivid picture of the need for his solution?

Steve uses a number of strategies to make a convincing statement of the turnover problem. He starts with the origin of issue. Describing how the welding room gradually heats up during the day, he paints a vivid picture of the background to the problem. Then he uses a number of figures to show a real business need for addressing the problem because of its impact on the “bottom line” or profit of the company.