BEP 59 ADV (Transcript & Activities) – Persuasion 1: Getting Attention

Do you ever need to persuade or convince someone of your point of view? Do you need to win support for a proposal, or get backing for a project? Of course you do. Persuasion – convincing someone of something – is an essential part of almost everything we do, from informal discussions to formal negotiations. To be successful, you need to be persuasive. You need to get people to accept a different point view, to see things your way. How can you be more persuasive? In this three-part series, we’ll be giving you some answers.

Throughout the years, many talented speakers and researchers have been developing ways to persuade people effectively. One of the most widely used methods is Alan H. Monroe’s. In the mid-1930s, Monroe created a persuasive process called the “Monroe sequence” that has become a standard in business, media and politics. Once you know it, you’ll recognize it everywhere – in speeches, statements, proposals, advertisements. It’s popular because it is logical and effective.

So over the next three episodes, we’ll be studying language and strategies for persuasion based on the Monroe Sequence.

Premium Members (Sign up for access): Online activities:

BEP 59 Study Notes

BEP 59 PhraseCast
BEP 59 ADV – Persuasion 1 – Quiz

BEP 59 ADV – Persuasion 1 – Gap-fill

BEP 59 ADV – Persuasion 1 – Language 1

BEP 59 ADV – Persuasion 1 – Language 2

BEP 59 ADV – Persuasion 1 – Language 3

BEP 59 ADV – Persuasion 1 – Vocabulary Flash Cards


Listening Quiz: BEP 59 ADV – Persuasion 1: Getting Attention

Bad example
1) Whose needs does Franz focus on? That is, whose needs is he taking into consideration when he makes the proposal?

2) Why is Franz’s proposal so ineffective?

Good example
1) What does Steve do at the beginning of his presentation?

2) Whose needs does Steve focus on – the workers’ or the management’s?

One thought on “BEP 59 ADV (Transcript & Activities) – Persuasion 1: Getting Attention

Comments are closed.