Download the podcast for BEP 47 ADV – Cold Calling: Clarifying Benefits and Making a Pitch

BEP 47 ADV – Cold Calling: Clarifying Benefits and Making a Pitch

Today is the second in our three-part Business English Podcast series on a useful telephone and sales skill: cold calling.

You can always make yourself more persuasive by asking well-considered questions and really listening to the answers. This principle is true whether you are selling a product or an idea. So in part two we are going to look at some key selling skills: strategically clarifying and summarizing your prospect’s concerns and incorporating them into your pitch to make it more persuasive.

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Study Notes	Phrases & Practice	BEP 47: Clarifying Benefits and Making a Pitch – Quiz BEP 47: Clarifying Benefits and Making a Pitch – Gap-fill

Listening Quiz: (Click a question to see the answer)

1) What’s the main issue or problem that Linda sees with her current system?

2) What does Steve mean by a “one-stop” service?

3) What does Linda suggest instead of meeting with Steve?