During the first business ESL podcast in this series, we studied many such war and military related idioms. We learned the meaning of â€œtaking flak,â€ â€œreinforcing oneâ€™s position,â€ â€œlaying low,â€ â€œmaking a moveâ€ and many others. In this podcast, we will continue exploring useful war idioms.
The dialog picks up where we left off at the Luminex management meeting. Jane has just explained that they need to think â€œstrategically.â€ He explains that this means â€œlaying low,â€ by which he means waiting to take action until the economy improves.
As you listen, pay attention to the war idioms Jane and her colleagues use. You may not understand them the first time. After you hear the debrief, go back and listen again, then things should be much clearer.
With the economy worsening, Jane feels that Meyers will not be able to continue or sustain its aggressive strategy of both releasing mid-range products to compete with Luminex and maintaining a leading position in the premium market. Meyersâ€™ strategy will defeat itself, so Meyers is â€œits own worst enemy.â€
They mean that when the economy starts to improve (consumer spending picks up) they can both refresh, that is re-release or re-advertise, their mid-range products as well as release a premium product to attack Meyersâ€™ traditionally strong position in the high end of the market. Since this is attacking Meyers from both sides, it â€œsurroundsâ€ Meyers. Also, it will be unexpected, so it is an â€œambush.â€