Business News 08 – Celebrities Losing Marketing Appeal

Today we have a Business English News story on a recent study by several universities that looks into the ”˜selling power’ or influence – of celebrities. Celebrity is another word for famous person, such as a movie or sports star.

The vocabulary we discuss in this podcast expands on the marketing terms we covered in Video Vocab 04.

PDF Transcript: Study Notes

Download: Podcast MP3

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