{"id":53,"date":"2007-08-06T18:36:37","date_gmt":"2007-08-06T10:36:37","guid":{"rendered":"http:\/\/www.businessenglishpod.com\/learningcenter2\/2007\/08\/06\/bep-60-adv-transcript-activities-persuasion-2-establishing-the-need\/"},"modified":"2007-08-21T21:22:10","modified_gmt":"2007-08-21T13:22:10","slug":"bep-60-adv-transcript-activities-persuasion-2-establishing-the-need","status":"publish","type":"post","link":"https:\/\/www.businessenglishpod.com\/learningcenter2\/2007\/08\/06\/bep-60-adv-transcript-activities-persuasion-2-establishing-the-need\/","title":{"rendered":"BEP 60 ADV (Transcript &#038; Activities) &#8211; Persuasion 2: Establishing the Need"},"content":{"rendered":"<table align=\"center\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" height=\"120\" width=\"100%\">\n<tr>\n<td colspan=\"2\" align=\"left\" bgcolor=\"#ffffff\" height=\"30\"><strong>Premium Members <\/strong> <a href=\"http:\/\/www.businessenglishpod.com\/aMember\/signup.php\">(Sign up for access)<\/a>:<\/td>\n<td bgcolor=\"#ffffff\"><strong>Online activities:<\/strong><\/td>\n<\/tr>\n<tr>\n<td align=\"center\" bgcolor=\"#ffffff\"><img loading=\"lazy\" decoding=\"async\" src=\"\/images\/icon_pdf2_1.gif\" height=\"53\" width=\"45\" \/><br \/>\n<strong><a href=\"http:\/\/www.businessenglishpod.com\/learningcenter\/StudyNotes\/BEP060SN-Persuasion2.pdf\">BEP 60 Study Notes<\/a> <\/strong><\/td>\n<td align=\"center\" bgcolor=\"#ffffff\"><img loading=\"lazy\" decoding=\"async\" src=\"\/images\/icon_MP3_1.gif\" height=\"53\" width=\"45\" \/><br \/>\n<strong><a href=\"http:\/\/www.businessenglishpod.com\/learningcenter\/PhraseCasts\/BEP060PC.mp3\">BEP 60 PhraseCast <\/a><\/strong><\/td>\n<td bgcolor=\"#ffffff\"><a href=\"http:\/\/www.businessenglishpod.com\/learningcenter\/Exercises\/BEP60QIZ.html\">BEP 60 ADV &#8211; Persuasion 2 &#8211; Quiz<\/a><br \/>\n<br \/>\n<a href=\"http:\/\/www.businessenglishpod.com\/learningcenter\/Exercises\/BEP60CLZ.html\"> BEP 60 ADV &#8211; Persuasion 2 &#8211; Gap-fill<\/a><br \/>\n<br \/>\n<a href=\"http:\/\/www.businessenglishpod.com\/learningcenter\/Exercises\/BEP60LAN1.html\">BEP 60 ADV &#8211; Persuasion 2 &#8211; Language 1<\/a><br \/>\n<br \/>\n<a href=\"http:\/\/www.businessenglishpod.com\/learningcenter\/Exercises\/BEP60LAN2.html\"> BEP 60 ADV &#8211; Persuasion 2 &#8211; Language 2<\/a><br \/>\n<br \/>\n<a href=\"http:\/\/www.businessenglishpod.com\/learningcenter\/Exercises\/BEP60LAN3.html\"> BEP 60 ADV &#8211; Persuasion 2 &#8211; Language 3<\/a><br \/>\n<br \/>\n<a href=\"http:\/\/www.businessenglishpod.com\/learningcenter\/Exercises\/BEP60VOC.html\">BEP 60 ADV &#8211; Persuasion 2 &#8211; Vocabulary Flashcards<\/a><\/td>\n<\/tr>\n<\/table>\n<p><script> function showhide(id){ \tif (document.getElementById){ \t\tobj = document.getElementById(id); \t\tif (obj.style.display == \"none\"){ \t\t\tobj.style.display = \"\"; \t\t} else { \t\t\tobj.style.display = \"none\"; \t\t} \t} } <\/script><br \/>\n<strong>Listening Quiz: <a href=\"https:\/\/www.businessenglishpod.com\/2007\/08\/05\/bep-60-adv-persuasion-2-establishing-the-need\/\">BEP 60 ADV &#8211; Persuasion 2: Establishing the Need<\/a><\/strong><\/p>\n<p><a href=\"#\" onclick=\"showhide('205'); return(false);\"> <strong>1)<\/strong>\tWhat&#8217;s the highest temperature in the welding room?<\/a><\/p>\n<p style=\"display: none\" id=\"205\"> <font color=\"#ff0000\">  <strong> On six days last summer, it hit 41\u00c2\u00b0C.<\/strong><\/font><\/p>\n<p><a href=\"#\" onclick=\"showhide('206'); return(false);\"><strong>2)<\/strong>\tWhat does Steve present first &#8211; the problem or the solution?<\/a><\/p>\n<p style=\"display: none\" id=\"206\"> <font color=\"#ff0000\"> <strong> Following an indirect approach, Steve first presents the problem then the solution. <\/strong>By first making a convincing statement of an urgent need, Steve is preparing his audience to accept his solution.<\/font><\/p>\n<p><a href=\"#\" onclick=\"showhide('207'); return(false);\"> <strong>3)<\/strong>  What kind of strategies does Steve use to paint a vivid picture of the need for his solution?<\/a><\/p>\n<p style=\"display: none\" id=\"207\"> <font color=\"#ff0000\"> <strong>Steve uses a number of strategies to make a convincing statement of the turnover problem. He starts with the origin of issue. Describing how the welding room gradually heats up during the day, he paints a vivid picture of the background to the problem. Then he uses a number of figures to show a real business need for addressing the problem because of its impact on the &#8220;bottom line&#8221; or profit of the company.<\/strong><\/font><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Premium Members (Sign up for access): Online activities: BEP 60 Study Notes BEP 60 PhraseCast BEP 60 ADV &#8211; Persuasion 2 &#8211; Quiz BEP 60 ADV &#8211; Persuasion 2 &#8211; Gap-fill BEP 60 ADV &#8211; Persuasion 2 &#8211; Language 1 BEP 60 ADV &#8211; Persuasion 2 &#8211; Language 2 BEP 60 ADV &#8211; Persuasion 2 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[11,27,22,14],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.businessenglishpod.com\/learningcenter2\/wp-json\/wp\/v2\/posts\/53"}],"collection":[{"href":"https:\/\/www.businessenglishpod.com\/learningcenter2\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.businessenglishpod.com\/learningcenter2\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.businessenglishpod.com\/learningcenter2\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.businessenglishpod.com\/learningcenter2\/wp-json\/wp\/v2\/comments?post=53"}],"version-history":[{"count":0,"href":"https:\/\/www.businessenglishpod.com\/learningcenter2\/wp-json\/wp\/v2\/posts\/53\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.businessenglishpod.com\/learningcenter2\/wp-json\/wp\/v2\/media?parent=53"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.businessenglishpod.com\/learningcenter2\/wp-json\/wp\/v2\/categories?post=53"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.businessenglishpod.com\/learningcenter2\/wp-json\/wp\/v2\/tags?post=53"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}