{"id":126,"date":"2008-04-14T00:03:03","date_gmt":"2008-04-13T16:03:03","guid":{"rendered":"http:\/\/www.businessenglishpod.com\/learningcenter2\/2008\/04\/14\/bep-92-int-sales-presenting-your-products-fab\/"},"modified":"2008-06-02T18:10:58","modified_gmt":"2008-06-02T10:10:58","slug":"bep-92-int-sales-presenting-your-products-fab","status":"publish","type":"post","link":"https:\/\/www.businessenglishpod.com\/learningcenter2\/2008\/04\/14\/bep-92-int-sales-presenting-your-products-fab\/","title":{"rendered":"BEP 92 INT: Sales &#8211; Presenting your Products (FAB)"},"content":{"rendered":"<p>In this Business English Podcast lesson, we&#8217;re going to look at the &#8220;classic sales&#8221; approach to selling products and services using the FAB technique. FAB stands for features, attributes and benefits and is a commonly used approach for presenting and selling products such as clothes  (apparel) and household items.<br \/>\n<!--more--><br \/>\nThe FAB presentation technique is especially useful for people working in the apparel, manufacturing and retail trades &#8211; anyone who has to present products to potential customers. In the lesson, we&#8217;ll look at how this approach can be applied in the merchandizing business. Merchandizing is the trade name for businesses involved in the design and manufacture of clothing and household items.<\/p>\n<p><script> function showhide(id){ \tif (document.getElementById){ \t\tobj = document.getElementById(id); \t\tif (obj.style.display == \"none\"){ \t\t\tobj.style.display = \"\"; \t\t} else { \t\t\tobj.style.display = \"none\"; \t\t} \t} } <\/script><br \/>\n<strong><a href=\"http:\/\/www.businessenglishpod.com\/learningcenter2\/listening-quiz\/\">Listening Questions<\/a><\/strong><br \/>\n<a href=\"#\" onclick=\"showhide('310'); return(false);\"><strong>1) <\/strong> What is the key feature of Viva&#8217;s fall colors this year? Can you name some of the colors? <\/a><\/p>\n<p style=\"display: none\" id=\"310\"> <font color=\"#ff0000\"> <strong> Viva&#8217;s fall colors are very &#8220;warm&#8221; this year, and include such hues as &#8220;ginger,&#8221; &#8220;apple red,&#8221; &#8220;ivory,&#8221; and &#8220;French roast.&#8221;<\/strong><\/font><\/p>\n<p><a href=\"#\" onclick=\"showhide('311'); return(false);\"><strong>2) <\/strong> Why is the Viva Professional line more expensive?<\/a><\/p>\n<p style=\"display: none\" id=\"311\"> <font color=\"#ff0000\"> <strong> One reason the Viva professional line is more expensive consists in the material: It is made of special washable wool that is sourced from an Australian manufacturer.<\/strong><\/font><\/p>\n<p><a href=\"#\" onclick=\"showhide('312'); return(false);\"><strong>3) <\/strong> As described in the dialog, what are the main benefits of Viva&#8217;s clothing line?<\/a><\/p>\n<p style=\"display: none\" id=\"312\"> <font color=\"#ff0000\"> Francesca talks about how the features and advantages of Viva&#8217;s clothing &#8211; such as washable, wearable, durable, etc. &#8211; would &#8220;fit the lifestyle&#8221; of the &#8220;Bancroft woman,&#8221; who is typically a busy professional. <strong> Such lifestyle fit, of course, would translate into good sales and thus profits for Bancroft.<\/strong> <\/font><\/p>\n<table border=\"0\" cellpadding=\"1\" cellspacing=\"3\" height=\"317\" width=\"680\">\n<tr>\n<th scope=\"col\" colspan=\"2\" height=\"32\">\n<p align=\"left\"><strong>Premium Members <\/strong><\/p>\n<\/th>\n<th scope=\"col\" width=\"461\">\n<p align=\"left\"><strong>Online activities <\/strong><a href=\"http:\/\/www.businessenglishpod.com\/aMember\/signup.php\" target=\"_blank\">(Members \/ Free Trial)<\/a><\/p>\n<\/th>\n<\/tr>\n<tr>\n<td rowspan=\"2\" width=\"66\"><a href=\"http:\/\/www.businessenglishpod.com\/learningcenter2\/podpress_trac\/web\/126\/0\/BEP092INT-Sales_FAB.mp3\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/businessenglishpod.com\/images\/podcasts72.jpg\" alt=\"MP3 free download business English podcast lessons - workplace English training dialogs, examples phrases, explanations and ESL speaking practice\" height=\"56\" width=\"56\" \/><\/a><\/td>\n<td height=\"28\" width=\"135\"><a href=\"http:\/\/www.businessenglishpod.com\/learningcenter2\/podpress_trac\/web\/126\/0\/BEP092INT-Sales_FAB.mp3\" target=\"_blank\"><strong>Podcast<\/strong><\/a><\/td>\n<td height=\"28\"><a href=\"http:\/\/www.businessenglishpod.com\/learningcenter\/Premium2008\/exercises\/BEP92QIZ.html\">Sales &#8211; FAB Product Presentation &#8211; Listening Quiz<\/a><\/td>\n<\/tr>\n<tr>\n<td height=\"28\">&nbsp;<\/td>\n<td height=\"28\"><a href=\"http:\/\/www.businessenglishpod.com\/learningcenter\/Premium2008\/exercises\/BEP92CLZ.html\">Sales &#8211; FAB Product Presentation &#8211; Gap-fill Exercise<\/a><\/td>\n<\/tr>\n<tr>\n<td rowspan=\"2\"><a href=\"http:\/\/www.businessenglishpod.com\/learningcenter\/Premium2008\/phrasecasts\/BEP92PC.mp3\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/businessenglishpod.com\/images\/phrasecast72.jpg\" alt=\"MP3 business English review podcast - practice dialog, useful phrases and ESL speaking practice\" height=\"56\" width=\"56\" \/><\/a><\/td>\n<td height=\"28\"><strong><a href=\"http:\/\/www.businessenglishpod.com\/learningcenter\/Premium2008\/phrasecasts\/BEP92PC.mp3\" target=\"_blank\">Phrase-Cast<\/a> <\/strong><\/td>\n<td height=\"28\"><a href=\"http:\/\/www.businessenglishpod.com\/learningcenter\/Premium2008\/exercises\/BEP92TRS.html\">Sales &#8211; FAB Product Presentation &#8211; Dialog &amp; Vocabulary<\/a><\/td>\n<\/tr>\n<tr>\n<td height=\"28\">&nbsp;<\/td>\n<td height=\"28\"><a href=\"http:\/\/www.businessenglishpod.com\/learningcenter\/Premium2008\/exercises\/BEP92LAN1.html\">Sales &#8211; FAB Product Presentation &#8211; Introducing the Product<\/a><\/td>\n<\/tr>\n<tr>\n<td rowspan=\"2\"><a href=\"http:\/\/www.businessenglishpod.com\/learningcenter\/Premium2008\/transcripts\/BEP092SN-Sales_FAB.pdf\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/businessenglishpod.com\/images\/transcript72.jpg\" alt=\"PDF Lesson transcripts, dialogs, useful language, example phrases, and ESL language practice exercises\" height=\"56\" width=\"56\" \/><\/a><\/td>\n<td height=\"28\"><strong><a href=\"http:\/\/www.businessenglishpod.com\/learningcenter\/Premium2008\/transcripts\/BEP092SN-Sales_FAB.pdf\" target=\"_blank\"><strong>Study Notes <\/strong><\/a> <\/strong><\/td>\n<td height=\"28\"><a href=\"http:\/\/www.businessenglishpod.com\/learningcenter\/Premium2008\/exercises\/BEP92LAN2.html\">Sales &#8211; FAB Product Presentation &#8211; Describing Colors<\/a><\/td>\n<\/tr>\n<tr>\n<td height=\"28\">&nbsp;<\/td>\n<td height=\"28\"><a href=\"http:\/\/www.businessenglishpod.com\/learningcenter\/Premium2008\/exercises\/BEP92LAN3.html\">Sales &#8211; FAB Product Presentation &#8211; Describing Advantages<\/a><\/td>\n<\/tr>\n<tr>\n<td rowspan=\"2\"><a href=\"http:\/\/www.businessenglishpod.com\/learningcenter\/Premium2008\/transcripts\/BEP092SN-Sales_FAB.pdf\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/businessenglishpod.com\/images\/word72.jpg\" alt=\"MP3 business English review podcast - practice dialog, useful phrases and ESL speaking practice\" height=\"56\" width=\"56\" \/><\/a><\/td>\n<td height=\"28\"><a href=\"mailto:editor@businessenglishpod.com?subject=Group%20Membership\"><strong>Teachers\/Groups<\/strong><\/a><\/td>\n<td height=\"28\"><a href=\"http:\/\/www.businessenglishpod.com\/learningcenter\/Premium2008\/exercises\/BEP92LAN4.html\">Sales &#8211; FAB Product Presentation &#8211; Explaining Benefits<\/a><\/td>\n<\/tr>\n<tr>\n<td height=\"28\"><a href=\"mailto:editor@businessenglishpod.com?subject=Group%20Membership\">Email for  info<\/a><\/td>\n<td height=\"28\"><a href=\"http:\/\/www.businessenglishpod.com\/learningcenter\/Premium2008\/exercises\/BEP92LAN5.html\">Sales &#8211; FAB Product Presentation &#8211; Vocabulary Review<\/a><\/td>\n<\/tr>\n<tr>\n<td>&nbsp;<\/td>\n<td height=\"28\">&nbsp;<\/td>\n<td height=\"28\"><a href=\"http:\/\/www.businessenglishpod.com\/learningcenter\/Premium2008\/exercises\/BEP92VOC.html\">Sales &#8211; FAB Product Presentation &#8211; Flashcards<\/a><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>In this Business English Podcast lesson, we&#8217;re going to look at the &#8220;classic sales&#8221; approach to selling products and services using the FAB technique. FAB stands for features, attributes and benefits and is a commonly used approach for presenting and selling products such as clothes (apparel) and household items.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[10,22,14],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.businessenglishpod.com\/learningcenter2\/wp-json\/wp\/v2\/posts\/126"}],"collection":[{"href":"https:\/\/www.businessenglishpod.com\/learningcenter2\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.businessenglishpod.com\/learningcenter2\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.businessenglishpod.com\/learningcenter2\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.businessenglishpod.com\/learningcenter2\/wp-json\/wp\/v2\/comments?post=126"}],"version-history":[{"count":0,"href":"https:\/\/www.businessenglishpod.com\/learningcenter2\/wp-json\/wp\/v2\/posts\/126\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.businessenglishpod.com\/learningcenter2\/wp-json\/wp\/v2\/media?parent=126"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.businessenglishpod.com\/learningcenter2\/wp-json\/wp\/v2\/categories?post=126"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.businessenglishpod.com\/learningcenter2\/wp-json\/wp\/v2\/tags?post=126"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}