{"id":115,"date":"2008-02-16T20:32:59","date_gmt":"2008-02-16T12:32:59","guid":{"rendered":"http:\/\/www.businessenglishpod.com\/learningcenter2\/2008\/02\/16\/bep-85-int-sales-informal-product-presentation\/"},"modified":"2008-03-09T16:01:24","modified_gmt":"2008-03-09T08:01:24","slug":"bep-85-int-sales-informal-product-presentation","status":"publish","type":"post","link":"https:\/\/www.businessenglishpod.com\/learningcenter2\/2008\/02\/16\/bep-85-int-sales-informal-product-presentation\/","title":{"rendered":"BEP 85 INT (Transcript &#038; Exercises) &#8211; Sales: Informal Product Presentation"},"content":{"rendered":"<p>In many countries and cultures around the world, informal occasions &#8211; such as a friendly meal or a game of a golf &#8211; are more important to the sales process than a formal presentation in the boardroom. And so in this episode, we&#8217;ll be studying language for presenting our products in such casual situations (often called &#8220;soft selling&#8221;). In particular, we&#8217;ll see how you can sell your products in relation to your customers&#8217; needs with a few soft-sell techniques.<\/p>\n<table align=\"center\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" height=\"120\" width=\"100%\">\n<tr>\n<td colspan=\"2\" align=\"left\" bgcolor=\"#ffffff\" height=\"30\"><strong>Premium Members <\/strong> <a href=\"http:\/\/www.businessenglishpod.com\/aMember\/signup.php\">(Sign up)<\/a>:<\/td>\n<td bgcolor=\"#ffffff\"><strong>Online activities <\/strong><a href=\"http:\/\/www.businessenglishpod.com\/aMember\/member.php\">(Members \/ Free Trial)<\/a><\/td>\n<\/tr>\n<tr>\n<td align=\"center\" bgcolor=\"#ffffff\"><img loading=\"lazy\" decoding=\"async\" src=\"\/images\/icon_pdf2_1.gif\" height=\"53\" width=\"45\" \/><br \/>\n<strong><a href=\"http:\/\/www.businessenglishpod.com\/learningcenter\/StudyNotes\/BEP085SN-Informal_Sales.pdf\">Study Notes<\/a> <\/strong><\/td>\n<td align=\"center\" bgcolor=\"#ffffff\"><img loading=\"lazy\" decoding=\"async\" src=\"\/images\/icon_MP3_1.gif\" height=\"53\" width=\"45\" \/><br \/>\n<strong><a href=\"http:\/\/www.businessenglishpod.com\/learningcenter\/PhraseCasts\/BEP085PC.mp3\"> Phrases &amp; Practice <\/a><\/strong><\/td>\n<td bgcolor=\"#ffffff\">\n<p><a href=\"http:\/\/www.businessenglishpod.com\/learningcenter\/Exercises\/BEP85QIZ.html\">BEP 85 INT &#8211; Informal Presentation &#8211; Listening Quiz<\/a><\/p>\n<p><a href=\"http:\/\/www.businessenglishpod.com\/learningcenter\/Exercises\/BEP85CLZ.html\">BEP 85 INT &#8211; Informal Presentation &#8211; Gap-fill Exercise<\/a><\/p>\n<p><a href=\"http:\/\/www.businessenglishpod.com\/learningcenter\/Exercises\/BEP85TRS.html\">BEP 85 INT &#8211; Informal Presentation &#8211; Dialog &amp; Vocabulary<\/a><\/p>\n<p><a href=\"http:\/\/www.businessenglishpod.com\/learningcenter\/Exercises\/BEP85LAN1.html\">BEP 85 INT &#8211; Informal Presentation &#8211; Turning Questions Around<\/a><\/p>\n<p><a href=\"http:\/\/www.businessenglishpod.com\/learningcenter\/Exercises\/BEP85LAN2.html\">BEP 85 INT &#8211; Informal Presentation &#8211; Raising Points of Interest<\/a><\/p>\n<p><a href=\"http:\/\/www.businessenglishpod.com\/learningcenter\/Exercises\/BEP85LAN3.html\">BEP 85 INT &#8211; Informal Presentation &#8211; Talking About Benefits<\/a><\/p>\n<p><a href=\"http:\/\/www.businessenglishpod.com\/learningcenter\/Exercises\/BEP85LAN4.html\">BEP 85 INT &#8211; Informal Presentation &#8211; Making Comparisons<\/a><\/p>\n<p><a href=\"http:\/\/www.businessenglishpod.com\/learningcenter\/Exercises\/BEP85LAN5.html\">BEP 85 INT &#8211; Informal Presentation &#8211;  Vocabulary Review<\/a><\/p>\n<p><a href=\"http:\/\/www.businessenglishpod.com\/learningcenter\/Exercises\/BEP85VOC.html\">BEP 85 INT &#8211; Informal Presentation &#8211; Flashcards<\/a><\/td>\n<\/tr>\n<\/table>\n<p><script> function showhide(id){ \tif (document.getElementById){ \t\tobj = document.getElementById(id); \t\tif (obj.style.display == \"none\"){ \t\t\tobj.style.display = \"\"; \t\t} else { \t\t\tobj.style.display = \"none\"; \t\t} \t} } <\/script><\/p>\n<p><strong><a href=\"https:\/\/www.businessenglishpod.com\/2008\/02\/16\/bep-85-int-sales-informal-product-presentation\/\">Listening Questions:<\/a><\/strong><\/p>\n<p><a href=\"#\" onclick=\"showhide('272'); return(false);\"> <strong>1)<\/strong>\tWere Matt and Paula able to go to the tunnel face, that is, the end of the tunnel?  <\/a><\/p>\n<p id=\"272\" style=\"display: none\"> <font color=\"#ff0000\"> <strong>Yes. <\/strong>The tunnel had been filled with groundwater, but the water got pumped out the day before Matt and Paula&#8217;s visit.<\/font><\/p>\n<p><a href=\"#\" onclick=\"showhide('273'); return(false);\"><strong>2)<\/strong>\tWhat is the main point of interest that Matt and Paula pursue in the discussion?  <\/a><\/p>\n<p id=\"273\" style=\"display: none\"> <font color=\"#ff0000\"> <strong> Matt and Paula are interested in groundwater because this seems to be a problem in Stanley and Bill&#8217;s tunnel and because their device, the Vision Wireless Sensor, is excellent at detecting groundwater.<\/strong> <\/font><\/p>\n<p><a href=\"#\" onclick=\"showhide('274'); return(false);\"> <strong>3)<\/strong> What are the advantages that Matt and Paula&#8217;s device have over traditional surveying methods?<\/a><\/p>\n<p id=\"274\" style=\"display: none\"> <font color=\"#ff0000\"> <strong> Traditional surveying methods require a lot of cables, which get in the way; Matt and Paula&#8217;s device is wireless.  Also, traditional methods usually require the use of high explosives (such as dynamite) and a large piece of a equipment, called a seismograph; Matt and Paula&#8217;s device is easy to use. Finally, the survey using Matt and Paula&#8217;s equipment can be conducted quite quickly, as opposed to older methods which take a long time and disrupt construction work.<\/strong><\/font><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In many countries and cultures around the world, informal occasions &#8211; such as a friendly meal or a game of a golf &#8211; are more important to the sales process than a formal presentation in the boardroom. And so in this episode, we&#8217;ll be studying language for presenting our products in such casual situations (often [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[10,22,14],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.businessenglishpod.com\/learningcenter2\/wp-json\/wp\/v2\/posts\/115"}],"collection":[{"href":"https:\/\/www.businessenglishpod.com\/learningcenter2\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.businessenglishpod.com\/learningcenter2\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.businessenglishpod.com\/learningcenter2\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.businessenglishpod.com\/learningcenter2\/wp-json\/wp\/v2\/comments?post=115"}],"version-history":[{"count":0,"href":"https:\/\/www.businessenglishpod.com\/learningcenter2\/wp-json\/wp\/v2\/posts\/115\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.businessenglishpod.com\/learningcenter2\/wp-json\/wp\/v2\/media?parent=115"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.businessenglishpod.com\/learningcenter2\/wp-json\/wp\/v2\/categories?post=115"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.businessenglishpod.com\/learningcenter2\/wp-json\/wp\/v2\/tags?post=115"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}