{"id":115,"date":"2008-02-16T20:32:59","date_gmt":"2008-02-16T12:32:59","guid":{"rendered":"http:\/\/www.businessenglishpod.com\/learningcenter2\/2008\/02\/16\/bep-85-int-sales-informal-product-presentation\/"},"modified":"2008-03-09T16:01:24","modified_gmt":"2008-03-09T08:01:24","slug":"bep-85-int-sales-informal-product-presentation","status":"publish","type":"post","link":"https:\/\/www.businessenglishpod.com\/learningcenter2\/2008\/02\/16\/bep-85-int-sales-informal-product-presentation\/","title":{"rendered":"BEP 85 INT (Transcript & Exercises) – Sales: Informal Product Presentation"},"content":{"rendered":"
In many countries and cultures around the world, informal occasions – such as a friendly meal or a game of a golf – are more important to the sales process than a formal presentation in the boardroom. And so in this episode, we’ll be studying language for presenting our products in such casual situations (often called “soft selling”). In particular, we’ll see how you can sell your products in relation to your customers’ needs with a few soft-sell techniques.<\/p>\n