In this Business English Pod episode, we’ll be completing our discussion of charts and graphs by studying language for making predictions and for supporting your predictions with analysis. We’ll also look at a couple of advanced ways to rhetorically emphasize a point. Rhetorical means using words effectively to get your message across.

Today’s listening continues Pat’s presentation of the market trends for Ambient and its competitors. This time Pat is coming to the “real story” – the main point – of his presentation. As you listen, see if you can catch what it is.

Listening Questions:

1) What is the main focus of this part of Pat’s presentation?

At the beginning of this part of Pat’s presentation he says his main message is to “to share our success in meeting ? our targets ? for revenue per unit or RPU.”

2) What happened in 2005 that caused the trend in RPU to “break out” of “existing trend lines?”

Pat says the RPU trend broke out, or started to increase rapidly, after “the first mass market WAP phones hit the stores in the 2005 holiday season.”

3) What is Pat’s prediction for Ambient’s RPU in 2007?

Ambient has set a target of increasing RPU by 10% from 2006 – 2011. Pat says they have met this target for 2006 “And now we are on track to continue strong growth in 2007.”

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	Podcast	Analyzing Trends – Listening Quiz
		Analyzing Trends – Gap-fill Exercise
	Phrase-Cast	Analyzing Trends – Dialog & Vocabulary
		Analyzing Trends – Emphasizing and Comparing
	Study Notes	Analyzing Trends – Making Predictions
		Analyzing Trends –Vocabulary Review
	Teachers/Groups	Analyzing Trends – Vocabulary Flashcards
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