Download BEP 46 ADV – Cold Calling: Getting off to a Good Start
Today’s episode is the first in a three-part Business English Pod series on cold calling, the skill of making unsolicited telephone sales calls. Unsolicited means “not asked for”. So cold calling is the skill of making a sales call to someone who is not expecting you.
Cold calling skills are very useful in many parts of business life. To cold call successfully, you need to be persuasive. And persuasion is fundamental to business success, whether you are trying to convince a customer to buy something or your boss or colleagues to accept your point of view.
In today’s listening you’ll here two examples, one bad one good. We.ll listen to the bad one first. Josh Knight of Nexus Communications International is cold calling Linda Darling, who works for the law firm Drucker and Smythe. So Linda is Josh’s prospect, or potential customer.
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 Study Notes |
 Phrases & Practice |
BEP 46: Getting off to a Good Start – Quiz BEP 46: Getting off to a Good Start – Gap-fill |
Listening Quiz: (Click a question to see the answer)
BEP 46 ADV – Cold Calling: Getting off to a Good Start
1) Does Linda’s company use audio and video conferencing?
2) What is the benefit of the service that Steve is selling?