English Collocations

Деловые английские словосочетания (word-partnerships) and vocabulary. Learn English collocations and lexis for Business English.

BEP 398 – Английский для продаж: Финансовые услуги (2)

BEP 398 УРОК - Sales: Финансовые услуги 2

Добро пожаловать обратно в Business English Pod на сегодняшний урок, второй в серии из трех частей о продаже финансовые услуги.

Когда многие люди думают о зарабатывании денег, они думают о том, чтобы иметь работу и получать зарплату. Но если вы когда-либо копили деньги или инвестировали, Вы знаете, что есть другие способы заработать деньги. Я имею в виду, деньги сами по себе могут сделать работу, если вы принимаете разумные решения с ним. И так же, как есть много способов вложить деньги, есть много слов, которые мы используем, чтобы говорить о деньгах и инвестициях.

In our last lesson, нас познакомили с миром «управления капиталом». И мы встретили в диалоге персонажа, который «планировал уйти на пенсию». Эти выражения, «управление капиталом» и «планирование выхода на пенсию,” это то, что мы называем словосочетания.

Словосочетание - это естественное сочетание слов. Владеющие английским языком знают, как использовать глагол «планировать» с существительным «выход на пенсию». Слова объединяются, чтобы создать словосочетание, или заданное выражение. Изучение словосочетаний может помочь вам звучать более естественно, и вместе легче запоминать слова, а не отдельно.

In today’s dialog, мы присоединимся к Джессике, человек, который планирует уйти на пенсию, и Роберт, менеджер по богатству. Джессика посещает офис Роберта, чтобы узнать больше о его услугах.. А Роберт пытается мягко уговорить Джессику стать его клиенткой.. During their conversation, they use many English collocations, which we’ll explain later in the debrief.

Listening Questions

1. Какой подход, по словам Роберта, использует его фирма к управлению активами??
2. Помимо управления инвестициями, какие еще услуги фирма Роберта предлагает таким людям, как Джессика?
3. Какой тип инвестирования, по словам Джессики, ее особенно интересует??

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BEP 390 – English Collocations: Online Marketing (2)

BEP 390 УРОК - English Collocations: Online Marketing 2

Welcome back to Business English Pod for today’s lesson on business English collocations for discussing online marketing.

The world of ecommerce is extremely competitive. Millions and millions of people are shopping online every day, viewing millions of options. How can businesses stand out in this sea of competition? How can they ensure their potential customers can even find their website? They turn to online marketing. So it’s no wonder there’s so much time, energy, and money put into marketing and measuring performance.

If you’ve ever had a discussion with an online marketing expert, you’ll know there’s a whole new language built up around it. Think about an expression like “search engine optimization,” or SEO. That’s a good example of a type of expression that we call a “collocation.”

A collocation is just a group of words that go naturally together to form an expression. You’ve already heard me use a few English collocations. Consider “measuring performance,” as an example. The verb “measure” and the noun “performance” go together frequently and naturally. By looking at collocations you can learn words together, not in isolation.

In today’s dialog, we’ll rejoin Eduardo, Emma, and Neil, who work for a kitchenware retailer. Last time, they discussed content marketing. Today, we’ll hear them talking about search engine optimization and some ways of measuring success. During their conversation, they use many English collocations, which we’ll explain later in the debrief.

Listening Questions

1. At the start of the conversation, what does Eduardo hope has increased?
2. According to Emma, what have they invested a lot in?
3. What does Neil say about their English site that might not be true about the German version?

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BEP 389 – English Collocations: Online Marketing (1)

BEP 389 - Business English Collocations: Online Marketing 1

Welcome back to Business English Pod for today’s lesson on business English collocations related to online marketing.

Every year, ecommerce accounts for an even bigger chunk of retail sales around the world. How big of a chunk? Almost 5 trillion dollars. And with so much selling happening online, it’s not surprising online marketing has become a hot topic.

With this increasing importance has come a ton of new words and expressions. If you find yourself confused, you’re not alone. And as you navigate this new lexicon, it can be very helpful to focus on a type of expression called “collocations.”

Collocations are simply natural combinations of words. For example, you may know that we use the word “traffic” to talk about how many people visit a website. Well, did you know we normally say “drive traffic” when we talk about techniques for bringing people to a website? We don’t say “make traffic” or “move traffic.” It’s not a grammatical rule. It has just become a natural combination of words.

In today’s dialog, we’ll hear Eduardo, Emma, and Neil, who all work for a retailer that specializes in cooking equipment. They’re discussing their company’s online marketing performance. During their conversation, they use lots of English collocations, which we’ll explain later in the debrief.

Listening Questions

1. What does Eduardo regularly do to understand their online marketing performance?
2. What does Neil say is becoming harder, especially with new privacy rules?
3. What does Emma say is not a good technique for reaching younger audiences?

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BEP 382 – Collocations for Discussing a Partnership (2)

BEP 382 – English Collocations for Discussing a Partnership (2)

Welcome back to Business English Pod for today’s lesson on business English collocations for discussing a business partnership.

The expression “two heads are better than one” tells us that it’s easier to solve a problem with someone else rather than alone. This isn’t just true on an individual level. It’s also true on an organizational level. Two companies, if well matched, can accomplish more together than they can alone.

But successful partnerships aren’t developed overnight. There’s a lot that goes into building a relationship, exploring possibilities, and coming to terms on an agreement. И в сегодняшнем уроке, we’ll hear a conversation about a new partnership that has taken a lot of time and discussion to develop. In the conversation, you’ll hear many useful expressions that we call “collocations.”

Collocations are simply words that go together naturally. A second ago I talked about “building a relationship.” That’s a collocation. The verb “build” goes together with “relationship” very naturally. Native English speakers learn these combinations over time, by hearing them over and over again. As a language learner, it’s useful to study English collocations so you can sound more natural.

In today’s dialog, we’ll hear Carlos and Miranda talking with a business consultant named Rolland. Carlos and Miranda’s company, Pineview Wines, is about to enter into a new partnership with Visser Hotels. In their conversation they use many English collocations for talking about partnerships.

Listening Questions

1. What does Rolland call the partnership at the start of the conversation?
2. What has a lawyer helped Pineview Wines do?
3. While benefiting from close collaboration, what do Carlos and Miranda want to maintain?

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BEP 381 – Collocations for Discussing a Partnership (1)

BEP 381 – English Collocations for Discussing a Partnership (1)

Welcome back to Business English Pod for today’s lesson on English collocations related to business partnerships.

The world of business is highly competitive. But does this mean companies never cooperate? Of course not! In fact, partnering with other companies can be a great way to achieve your business goals. That might mean cooperating with a company in the same industry or in a completely different industry.

But good partnerships take a lot of work. And before you get to the actual partnership stage, there’s a lot of discussion. В этом уроке, we’ll hear a discussion about a potential partnership between two companies. And during this conversation, the speakers use a lot of useful expressions related to partnerships. The type of expression you’ll hear is called a “collocation.

A collocation is just a natural combination of words. For example, we talk about “cultivating” or “nurturing a relationship.” But we don’t say “make” or “create a relationship.” It’s not a rule of grammar. It’s just a common and natural pattern for native speakers. And if you want to sound more natural, you should learn these collocations.

In today’s dialog, we’ll hear Carlos and Miranda, who work for a wine producer called Pineview Wines. They’re talking with a consultant named Rolland about a possible partnership with a hotel chain called Visser. During their conversation, they use lots of English collocations we can use to talk about partnerships.

Listening Questions

1. What have Carlos and Miranda asked Rolland to sign before their discussion?
2. According to Miranda, fostering collaboration with hotels is a good way for their winery to achieve what goal?
3. What does Rolland emphasize two companies must share in order to work together?

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