Business News
Business News 10 - Viacom Sues YouTube for 1 Billion Dollars
Download Business News 10 - Viacom Sues YouTube for 1 Billion Dollars
Today we have a Business English News story on a company that’s been in the news quite a bit recently - YouTube. In particular, we refresh and discuss some of the key vocabulary we covered in our Video Vocab series on the law and legal vocabulary:
Video Vocab 04 - Basic Legal Terms
Video Vocab 05 - Court Cases
Video Vocab 06 - Commercial Law
Business News 09 (Enhanced M4a) - Reebok Launches Ad Campaign
Download Business News 09 (Enhanced M4a) - Reebok
This is an enhanced version of the first intermediate Business English News podcast on Reebok’s new marketing campaign. Now you can view pictures and text related to the article on your computer or video iPod (you should also be able to see the images on most video MP3 players and phones).
We’d like to know what you think, so please leave a comment.
To download a PDF transcript for this podcast ‘right-click’ on this link, select save target and then choose which folder on your computer to save the file to.
Business English News 09 INT - Reebok Launches Ad Campaign
Today we’re introducing our first Business English News podcast for intermediate listeners. This will now be a regular show with new episodes each month. Most of the time, we’ll cover a similar topic to the current Advanced Business News podcast but the articles and vocabulary will be simplified to make them more suitable for intermediate learners.The topic today is marketing and, in particular, Reebok’s new advertising campaign and slogan.
Business News 08 (Transcript) - Celebrities Losing Marketing Appeal
Download Business News 08 (Transcript) - Celebrities Marketing
This is the transcript for Business News 08 - Celebrities Losing Marketing Appeal (Click this link to listen to the podcast).
We use this article to look at some of the English words and expressions you can use to talk about marketing and market research. Listen to the podcast again and note down any words that are not clear. Then look for them in the transcript and see if you can guess their meaning by looking to see how the word is used in the sentence (the context). Once you’ve made your guess, look at the glossary to confirm the meaning.
Business News 08 (Transcript) - Celebrities Losing Marketing Appeal
Download Business News 08 - Celebrities Losing Marketing Appeal
Today we have a Business English News story on a recent study by several universities that looks into the selling power or influence of celebrities. Celebrity is another word for famous person, such as a movie or sports star.
The vocabulary we discuss in this podcast expands on the marketing terms we covered in Video Vocab 03.
