Writing
Learning Center (GREEN theme) - Example Post
In this two-part Business English Pod series on resolving conflict, we’ll be studying useful language for discussing and resolving disagreements.
We will be focusing not on major conflicts between companies or inside organizations, but rather on the everyday sort of disagreements that all of us have to deal with to be successful in our work.
3) What solution does Gerry propose?
BEP 76 INT: Sales - Presenting your Products
In this Business English Podcast lesson, we’re going to look at the “classic sales” approach to selling products and services using the FAB technique. FAB stands for features, attributes and benefits and is a commonly used approach for presenting and selling products such as clothes (apparel) and household items.
The FAB presentation technique is especially useful for people working in the apparel, manufacturing and retail trades - anyone who has to present products to potential customers. In the lesson, we’ll look at how this approach can be applied in the merchandizing business. Merchandizing is the trade name for businesses involved in the design and manufacture of clothing and household items.










