Archive for April, 2008

BEP 92 INT - Sales: FAB Presentations

For today’s Business English Podcast lesson, we’re going to focus on the “classic sales” approach to selling products and services. This approach is based on explaining the features, attributes and benefits of your products using the “FAB” technique.

The FAB technique is useful for people working in the manufacturing and retail trade - anyone who has to present products. In particular, we’ll look at how this approach can be applied in the Merchandizing business. Merchandizing is the trade name for businesses involved in the design and manufacture of clothing and household items.

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BEP 91 ADV - Job Interviews: Questions for the Interviewer

In this Business English Podcast, we’ll focus on how to handle the question: “Do you have any questions for me?” We’ll talk about what interviewers expect from you and we’ll emphasize the importance of preparation. We’ll also study how you can use this opportunity to “interview the interviewer” - that is, to find out whether the company is a good fit for you. Meanwhile, we’ll talk about how, for the interviewer, this is a chance to put your company in the best possible light.

In the listening, we will return to Yala Santos’ interview. Remember, she is an HR specialist at a manufacturing company who is interviewing for an HR manager position in a business unit of a fast moving consumer goods company, Fun Beverages International.
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