BEP 74 – English Idioms: Geschäft ist Krieg (2)

This is the second in a two-part Business English Pod series on English idioms related to war.

Everywhere you look in business, you will find the language of war: We often think – and talk – about business competition in terms of attacking and defending, gaining and losing ground.

During the first business ESL podcast in this series, we studied many such war and military related idioms. We learned the meaning of “taking flak,” “reinforcing one’s position,” “laying low,” “making a move” and many others. In diesem Podcast, we will continue exploring useful war idioms.

The dialog picks up where we left off at the Luminex management meeting. Jane has just explained that they need to think “strategically.” He explains that this means “laying low,” by which he means waiting to take action until the economy improves.

Wie du zuhörst, pay attention to the war idioms Jane and her colleagues use. You may not understand them the first time. After you hear the debrief, go back and listen again, then things should be much clearer.

Fragen zum Zuhören

1) What does Jane mean when she says their competitor, Meyers, is its own worst enemy?
2) The speakers describe their new strategy as an “ambush” that will “surround” Meyers. Why do they say this? What is the strategy?