Sales
BEP 62 ADV - Persuasion 3: Satisfaction, Visualization and Action Steps
In the first two ESL lessons (BEP 59 & BEP 60) in this three-part series on persuasion, we saw how getting your audience’s attention and demonstrating a clear need were essential to the persuasive process. We learned that in the indirect method of persuasion you should demonstrate the problem before you offer a solution. This mirrors the psychological process of decision-making: First we feel a need, and then we look for a way to satisfy that need.
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(11 votes, average: 4.64 out of 5)
Loading ...BEP 60 ADV - Persuasion 2: Establishing the Need
Welcome to the second in this three-part Business English Pod series on presenting your ideas presuasively.
Last time we heard a bad example and a good example of persuasion. Then we covered the first step of the Monroe Sequence: We learned that to be persuasive, you first need to get the audience’s attention by establishing the relevance of the topic. We also talked about how it’s extremely important to relate your proposal directly to your audience’s needs.
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(20 votes, average: 4.5 out of 5) Loading ...BEP 59 ADV - Persuasion 1: Getting Attention
Do you ever need to persuade or convince someone of your point of view? Do you need to win support for a proposal, or get backing for a project? Of course you do. Persuasion - convincing someone of something - is an essential part of almost everything we do, from informal discussions to formal negotiations. To be successful, you need to be persuasive. You need to get people to accept a different point view, to see things your way. How can you be more persuasive? In this three-part series, we’ll be giving you some answers.
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(20 votes, average: 4.45 out of 5) Loading ...BEP 48 ADV - Cold Calling: Dealing with Objections and Closing the Call
This is the last in our three-part Business English Podcast series on cold calling. In today’s lesson, you’ll learn how to deal with several typical kinds of objections that a potential customer might raise.
When Steve first asked for an appointment, Linda didn’t agree right away, did she? As you know, it’s normal for even a good prospect to give you one or two negative responses, so it’s important to be ready to deal with these and “turn them around” skillfully.
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(20 votes, average: 4.5 out of 5) Loading ...BEP 47 ADV - Cold Calling: Clarifying Benefits and Making a Pitch
This is the second in our three-part Business English Podcast lesson on a useful telephone and sales skill: cold calling.
You can always make yourself more persuasive by asking well-considered questions and really listening to the answers. This principle is true whether you are selling a product or an idea. So in part two we are going to look at some key selling skills: strategically clarifying and summarizing your prospect’s concerns and incorporating them into your pitch to make it more persuasive.
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(15 votes, average: 4.47 out of 5) Loading ...BEP 46 ADV - Cold Calling: Getting off to a Good Start
Today’s lesson is the first in a three-part Business English Pod series on cold calling, the skill of making unsolicited telephone sales calls. Unsolicited means “not asked for.” So cold calling is the skill of making a sales call to someone who is not expecting you.
Cold calling skills are very useful in many parts of business life. To cold call successfully, you need to be persuasive. And persuasion is fundamental to business success, whether you are trying to convince a customer to buy something or your boss or colleagues to accept your point of view.
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(18 votes, average: 4.61 out of 5) Loading ...
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