Sales

BEP 93 INT - Sales: Taking an Order

In this Business English Pod episode, we’ll be focusing on the language of taking an order and discussing standard terms, such as delivery time, payment method, and so on.

The listening takes us back to the Foxtrot showroom in Las Vegas. As you’ll recall, Foxtrot is the American distributor for Viva, an Italian clothing, or Apparel, manufacturer. Bill is a buyer for a chain of department stores, who has now decided to purchase from Viva. Foxtrot representative Adrianne and her Viva partner, Mario, discuss Bill’s order with him.
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(11 votes, average: 4.55 out of 5)

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BEP 92 INT - Sales: Features, Advantages, Benefits (or FAB Presentation)

For today’s Business English Podcast lesson, we’re going to focus on the “classic sales” approach to selling products and services. This approach is based on explaining the features, attributes and benefits of your products using the “FAB” technique.

The FAB technique is useful for people working in the manufacturing and retail trade - anyone who has to present products. In particular, we’ll look at how this approach can be applied in the Merchandizing business. Merchandizing is the trade name for businesses involved in the design and manufacture of clothing and household items.
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(16 votes, average: 4.44 out of 5)

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BEP 85 INT - Sales: Informal Product Presentation

In this Business English Podcast lesson, we’re going to look at the language of presenting your products and services to potential clients in informal situations.

Following on from our episode on hosting a site visit, we return to our friends at the railway tunnel. Stanley Wang is a site agent for a railway construction project in western China. He has just taken Matt and Paul, sales engineers from a small American company, on a tour of the tunnel. Now, in the evening, Stanley and his boss Bill Zhang are hosting a dinner for Matt and Paula. The group is discussing possibilities for future cooperation.
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(23 votes, average: 4.57 out of 5)

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BEP 84 INT - Sales: Site Visit

There are many different kinds of sites. We often speak of construction sites, a site where something is being built - such as buildings, roads, bridges, airports, and so on. But a site can also be a completed structure, like a factory or even sometimes an office. In a site visit, visitors come on site to have a look around. Someone in your company will usually play host and give them a tour. This is often part of the sales process: Sometimes it’s the visitors who are selling something to the host, and sometimes it’s other way around.
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(17 votes, average: 4.59 out of 5)

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BEP 65 ADV - Questioning Techniques (Part 2)

This is the second in a two-part Business English Pod lesson on questioning techniques. Last time in BEP 64 we looked at making small talk and gathering information with open questions, getting specific information with probing questions and guiding the conversation by showing interest.

This time we’ll learn several more advanced questioning techniques, including direct questions, to get information from someone who is being uncommunicative, reflective questions, to guide the conversation, and hypothetical questions, to suggest possible action. Together these techniques form a series that can be used to drill down to the information you need.
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(8 votes, average: 4.75 out of 5)

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BEP 64 ADV - Questioning Techniques (Part 1)

Questions are an important part of almost every conversation. So being able to ask good questions is critical to communication. How can we make our questioning more effective and efficient? In this two-part Business English Podcast series we’ll be looking at some answers.

The communication skills we’ll be learning can be used in any situation, but we’ll be focusing in on an area where questioning techniques are particularly important: needs analysis. This refers to analyzing the needs of a customer as part of the sales process. We’ll study a series of questioning techniques that can be used to “drill down to” – that is, get to or uncover – the information you want.
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(11 votes, average: 4.64 out of 5)

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