Presentations
BEP 92 INT - Sales: Features, Advantages, Benefits (or FAB Presentation)
For today’s Business English Podcast lesson, we’re going to focus on the “classic sales” approach to selling products and services. This approach is based on explaining the features, attributes and benefits of your products using the “FAB” technique.
The FAB technique is useful for people working in the manufacturing and retail trade - anyone who has to present products. In particular, we’ll look at how this approach can be applied in the Merchandizing business. Merchandizing is the trade name for businesses involved in the design and manufacture of clothing and household items.
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(16 votes, average: 4.44 out of 5)
Loading ...BEP 85 INT - Sales: Informal Product Presentation
In this Business English Podcast lesson, we’re going to look at the language of presenting your products and services to potential clients in informal situations.
Following on from our episode on hosting a site visit, we return to our friends at the railway tunnel. Stanley Wang is a site agent for a railway construction project in western China. He has just taken Matt and Paul, sales engineers from a small American company, on a tour of the tunnel. Now, in the evening, Stanley and his boss Bill Zhang are hosting a dinner for Matt and Paula. The group is discussing possibilities for future cooperation.
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(23 votes, average: 4.57 out of 5) Loading ...BEP 80 INT - Travel: Checking In to a Hotel
In this Business English Podcast lesson, we will focus on phrases and vocabulary - both for checking in and for enquiring about hotel services whilst checking in.
Arriving at a hotel after a long, hard day of travel, you need to do one last thing before you can take a hot shower and relax in front of the TV - you need to check in. That means registering for the room by filling out any necessary forms and giving the hotel your credit card number.
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(12 votes, average: 4.58 out of 5) Loading ...BEP 106e (Free Sample Study Guide & Online Exercises) - Presenting for Success: Using your Voice
These are the study notes and online language review exercises for BEP 106e: Using your Voice.
Presenting for Success is the first in a series of audio /e-books covering essential language and phrases for key business English skills.
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(11 votes, average: 4.64 out of 5) Loading ...BEP 106e - Presenting for Success: Using your Voice and Emphasizing Key Language
To celebrate the holidays we are releasing a free lesson from our recent business English audio /e-book: Presenting for Success. Free copies of the transcript and online activities for this episode will also be available to listeners on Christmas Day.
In this Business English Podcast lesson we’ll be studying how to speak naturally and how to emphasize, or highlight, key language and ideas. In addition, we’ll be looking at a few expressions and phrases you can use to add extra emphasis to your presentation.
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(18 votes, average: 4.50 out of 5) Loading ...BEP 103e - Presenting for Success: Describing Charts and Trends (Part 1)
This is the first of three Business English Pod episodes on charts and trends from our new eBook - Presenting for Success. Over these three shows, we’ll be learning language for dealing with visuals, describing trends, analyzing and comparing data, and making predictions. “Visuals” refers to any visual element of your presentation - charts, graphs, pictures and so on. A trend is the general direction - upward or downward - of some metric, that is measurement, such as price or revenue. For example, when we say, “The price of oil has risen 30% in the last three months,” that’s a trend.
In this business English podcast lesson we’re focusing on the basics of how to deal with visuals in your presentation: That is, how to attract attention to them, how to emphasize the key parts, and how to relate points about different visuals as you move through your slides. A slide is just one picture in your PowerPoint presentation.
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(13 votes, average: 4.62 out of 5) Loading ...
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