BEP 92 INT - Sales: Features, Advantages, Benefits (or FAB Presentation) bep 92詮釋-銷售：特點，優勢，利益（或晶圓廠介紹）
For today’s今天的 we’re going to focus on the “classic sales” approach to selling products and services.我們要著眼於“經典銷售”的方式出售產品和服務。 This approach is based on explaining the features, attributes and benefits of your products using the “FAB” technique.這種做法是基於解釋的功能，屬性和效益，您的產品使用“工廠”技術。
The FAB technique is useful for people working in the manufacturing and retail trade - anyone who has to present products.該工廠的技術是有益的工作的人在製造業和零售貿易-任何人都誰已經向目前的產品。 In particular, we’ll look at how this approach can be applied in the Merchandizing business.特別是，我們將研究如何在這個辦法可以適用，在推銷業務。 Merchandizing is the trade name for businesses involved in the design and manufacture of clothing and household items.營銷是商標名稱為企業所涉及的設計和製造的服裝和家庭用品。
In the dialog, we rejoin Marco and Francesca on their trip to a fashion trade show in the US Their company, Viva, has just created an exciting new line of clothes.在對話框中，我們重投馬可和弗蘭切斯卡就其訪問的時裝貿易展在美國的公司，萬歲，剛剛創造了一個令人振奮的新路線，衣服。 With the help of their American partner, Foxtrot, they are hoping to get a couple big sales contracts with US department stores.借助他們的美國夥伴，狐步，他們希望得到一對夫婦大銷售合同，與美國百貨公司。
The listening takes place in the Foxtrot showroom.聽力需要的地方，在狐步陳列室。 We’ll hear Francesca speak to a potential customer, Bill, who is a buyer for Bancroft’s, a retail chain store that targets professional women.我們將聽到弗蘭切斯卡發言潛在客戶，條例草案，誰是買方班克勞馥的，一家零售連鎖店為目標的職業婦女。
Listening Questions: 聽力問題：
1. 1 。 What is the key feature of Viva’s fall colors this year?什麼是關鍵特徵萬歲的秋天的顏色，今年呢？ Can you name some of the colors?你能名稱的一些顏色？
2. 2 。 Why is the Viva Professional line more expensive?為什麼是萬歲的專業路線，更昂貴的？
3. 3 。 As described in the dialog, what are the main benefits of Viva’s clothing line?描述在對話框中，有哪些主要的好處萬歲的服裝界線呢？
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Related Topics 相關主題
- BEP 85 INT - Sales: Informal Product Presentation bep 85詮釋-銷售：非正式的產品介紹
- BEP 93 INT - Sales: Taking an Order bep 93詮釋-銷售：以命令
- BEP 33 ADV - Presentations: Closing Down & Summarizing bep 33副-介紹：倒閉＆總結
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Sound of guidance is clear and understand easily,but the senario is quite fast.健全的指導是明確的和容易理解，但senario是相當快的。