Archive for April, 2008
Email Tune-up 01 - ESL Business Writing Video Podcast
Today, we’re launching a new video podcast series: Email Tune-up
Each video will feature a review of a real-life email from one of our members. After reviewing the background and contents of the email, we’ll then see what improvements we can make by analyzing the writing according to 3 main criteria:
1. Mechanics - the grammar, punctuation, spelling and layout of the email.
2. Style - the use of vocabulary and the way sentences are structured.
3. Tone - the overall impression, or feeling, the text creates.
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(18 votes, average: 4.67 out of 5)
Loading ...BEP 93 INT - Sales: Taking an Order
In this Business English Pod episode, we’ll be focusing on the language of taking an order and discussing standard terms, such as delivery time, payment method, and so on.
The listening takes us back to the Foxtrot showroom in Las Vegas. As you’ll recall, Foxtrot is the American distributor for Viva, an Italian clothing, or Apparel, manufacturer. Bill is a buyer for a chain of department stores, who has now decided to purchase from Viva. Foxtrot representative Adrianne and her Viva partner, Mario, discuss Bill’s order with him.
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(12 votes, average: 4.58 out of 5) Loading ...BEP 92 INT - Sales: Features, Advantages, Benefits (or FAB Presentation)
For today’s Business English Podcast lesson, we’re going to focus on the “classic sales” approach to selling products and services. This approach is based on explaining the features, attributes and benefits of your products using the “FAB” technique.
The FAB technique is useful for people working in the manufacturing and retail trade - anyone who has to present products. In particular, we’ll look at how this approach can be applied in the Merchandizing business. Merchandizing is the trade name for businesses involved in the design and manufacture of clothing and household items.
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(19 votes, average: 4.42 out of 5) Loading ...BEP 91 ADV - Job Interviews: Asking the Interviewer Questions
There is one question that you will definitely be asked in any job interview, a question for which you should always prepare a response. That is: “Do you have any questions for me?”
In this Business English Podcast lesson, we will focus on how to deal with this question. We’ll talk about what interviewers expect from you and we’ll emphasize the importance of preparation. We’ll also study how you can use this opportunity to “interview the interviewer” - that is, to find out whether the company is a good fit for you. Meanwhile, we’ll talk about how, for the interviewer, this is a chance to put your company in the best possible light.
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(27 votes, average: 4.52 out of 5) Loading ...
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